9-9-22
Supermodels Unlimited reached out to consumer, Berta Moniz, claiming to collaborate in a shoot at NYFW, where she would get an opportunity to model for Christian Siriano, GAP, Michael Kors, and Levi’s. They go on to state “models get to pick which our these four prolific designer labels they would like to model for in a publication for $299. The wording in these statements are extremely misleading and give off the impression, that you are going to walk away from this opportunity and be able to put on your resume that you actually modeled in a photoshoot for one of these major designers. However, it is highly unlikely that these major designers are allowing SU to actually pick “their models” for their clothes line. Furthermore, it is extremely unlikely that these major designers are going to participate in a “pay to play” scam. What “pay to play” is actually charging someone to model, which is not how the credible industry works.
I am pretty sure, Michael Kors is going to pick the models for his clothes line and I am pretty sure these models are going to get paid. If we apply the logic of what SU is trying to implement, any of us could simply take a photograph wearing a designers clothes and claim we actually modeled for that designer….UM…think about the ridiculousness of that!
They go on to send Berta, yet another fabricated opportunity to model and this time for GUESS, claiming they partnered with GUESS and Berta can pay to be a GUESS model. And with every solicitation, they always make sure to state “this will take place during NYFW”. This again is misleading as it makes it sound like these photoshoots are actually going to happen in what the public believes is this highly elite event conducted by CFDA, IMG, & FWI (who has the online ticket rights). However, when you go to FWI’s website, who allows unknown designers to participate in their open to the public shows, which is quite different then the closed industry shows that have been coined with NYFW since the 1940s, there is nothing mentioning this under Supermodels Unlimited Public Show. Wouldn’t you think if photoshoots for these iconic designers were actually taking place at the real NYFW it would be mentioned under the description of SU’s open to the public show? I would assume that SU names NYFW in these solicitations because there was a relevant reason to? However, it just seems to be more misleading fabricated solicitation tactics to mislead the public into giving them more money.
You might not care about spending money on a “pay to play” scam, however, no business should mislead the public into purchasing their product. And anytime anyone I know in the industry sees anything connected to SU, they know more then likely the model paid to play



